People want to see new updates every time they visit your website or else they will lose interest to your business. New contents will keep your visitors engaged and interested in your website.Search engines, such as Google loves frequent updates. Think about it, is there one day that you’re on the Internet and you did not use Google?By constantly updating and improving your website’s contents, layout and designs, and improving its responsiveness to mobile devices, you can make sure to always give a good first impression to your visitors.In business, repetitive sales is the number one goal.Of course, the seed has a chance to grow into a tree even if you don’t take care of it. It will be the face, and voice of your business online.
According to a recent article I read, the attention span of Internet users is going down.
And lastly, one of the benefits of constantly updating your website is, it will draw the attention of your target customers and will help you stand out among your competitors.
In addition, some of your competitors might not know this so if you use it effectively, you will gain the authority you need in your industry/niche.
In this era where information is one of the biggest factor in success, businesses face a great competition online.
If you don’t update the contents of your website constantly, you’re giving your competitors an advantage.