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In other words, the sooner companies shift to being socially responsible, the more successful they will be in the future. Kramer at the Harvard Business Review, No matter the lens that you view a social enterprise through, they are becoming increasingly popular and beneficial.
In addition to market reactions, society as a whole is also evolving.
So in the words of Hillel the Elder, “” Since businesses have the greatest potential to improve the health of our planet and citizens, as they become prosperous, they have a moral obligation to improve the conditions of a system that has helped them succeed.
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Just under a year ago, a study was published showing that the average consumer will drive en extra 11 minutes to buy a product that supported a cause.
Since then, more data has been released supporting the fact that consumers will adjust buying behavior from average companies to socially responsible companies.