Dating sites have fake profiles
Online dating services allow users to become "members" by creating a profile and uploading personal information including (but not limited to) age, gender, sexual orientation, location, and appearance.Most services also encourage members to add photos or videos to their profile.
Such companies offer a wide variety of unmoderated matchmaking services, most of which are profile-based.
In Eastern Europe, popular sites offer full access to messaging and profiles, but provide additional services for pay, such as prioritizing profile position, removing advertisements, and giving paying users access to a more advanced search engine.
Such sites earn revenue from a mix of advertising and sale of additional options.
Some have a broad membership base of diverse users looking for many different types of relationships.
Other sites target highly specific demographics based on features like shared interests, location, religion, or relationship type.