Online dating events
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As reported by the BBC in the Science of Love, it only takes between 90 seconds to 4 minutes of face-to-face interaction to determine attraction, which gives speed dating an advantage over online dating.
While over 100 companies in the US offered speed dating through online registration during the growing of the Internet, between 20 three large speed dating companies emerged with a national footprint in the US, with events in over 50 US cities: Hurrydate, 8Minute Dating and Pre-Dating.
The largest speed dating company in Australia is Fastlife. Several online dating services offer online speed dating where users meet online for video, audio or text chats.
Because the matching itself happens after the event, people do not feel pressured to select or reject each other in person.
On the other hand, feedback and gratification are delayed as participants must wait a day or two for their results to come in.
The time limit ensures that a participant will not be stuck with a boorish match for very long, and prevents participants from monopolizing one another's time.
On the other hand, a couple that decides they are incompatible early on will have to sit together for the duration of the round.