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Agnes Nixon, then-head writer of Guiding Light, was hired after Lipton's departure to write for the program.In 1967, Nixon created the show's most iconic character: Rachel Davis (first played by Robin Strasser and later by Victoria Wyndham).After many trials and hardships, Bill and Melissa were finally married, but their happiness was short-lived when Bill drowned in a boating accident.
Alice was sophisticated, shy, and demure—everything Rachel was not.
Irna Phillips envisioned Another World as a spin-off of her popular soap opera As the World Turns, but CBS did not have room for it and would not allow a spin-off to air on a competing network.
Phillips instead sold the show to NBC (eager to snap up a show by the successful Phillips), removing references to ATWT Oakdale and cancelling plans to have character crossover appearances by the Hughes family.
It was created by Irna Phillips along with William J.
Bell, and was produced by Procter & Gamble Productions at NBC Studios, 1268 East 14th Street in Brooklyn.